Nonprofit organizations operate in an increasingly complex economy and competitive marketplace. In this environment, fundraising and capacity building are crucial to sustaining, enhancing, and expanding valued community programs. We provide strategic counsel for designing a sustainable, long-term fundraising program with constant attention to two foundational ideas:

First, fundraising is an ongoing process. Successful fundraising is planned and built over time, not created overnight. It is not simply the activity that generates money; it is about building relationships—with individuals, with organizations and with the community.

Second, fundraising is strategic and mission driven. Strategic and tactical actions should be formulated with this question in mind: “How—or will—this action add to our fundraising capacity in support of our mission?” Opportunities are missed when you do not take this perspective.